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May 2019

Harison – “The People’s Brand”

Harison – “The People’s Brand” 768 432 HARISON PREMIUM CHOCOLATE

Harison UK Ltd. saw an opportunity for an affordable premium chocolate to enter in the duty frees and travel retail market. With years of research, in getting the perfect recipes from the best chocolatiers of the world such as Belgium, Italy & Switzerland. Harison launched its Premium Chocolate Brand called Harison Premium Chocolate in the year 2015.

Harison Premium Chocolate is positioned as ‘The People’s Brand’ because of its affordability to every segment of society. Harison Premium Chocolate is also an entry-level chocolate in the premium category. It is available only at Duty Free stores all across the globe.

Harison Premium Chocolates achieved its phenomenal growth  in the last 4 years and has become 1 among the top 5 chocolate brands in many Duty Free Stores. Harison Premium chocolate has provided people with opportunity of gifting and sharing the premium products at affordable cost. It has also helped many duty free operator to earn more sales and get more footfalls.