Fast-growing premium chocolate brand Harison, which is only available in the travel retail channel, has launched its new website as it aims to build awareness among travellers. The website (www.harison.co) is intended to “inform, educate and communicate”, said the company, with content aimed at satisfying consumers’ curiosity about the brand.
The home page design takes its cue from the brand’s look and colours with a focus on its availability in duty free. Key sections include information on the brand’s background, its ranges of Swiss, Italian and Belgian chocolates, store locations where it is available in duty free plus a blog. Each section is embellished by eye-catching photography.
The company said: “In today’s era where the internet has become a platform to interact with global consumers, we believe it is a very good move to have a well-developed website. This move will help in improving our offerings.”
The updated website is complemented by social media and digital marketing campaigns on platforms such as Google (through display ads) and YouTube. There will be regular postings from chocolate-loving influencers across these and other platforms. Digital marketing campaigns will focus in particular on airport environments, aimed at magnifying awareness of the brand and building sales.
Harison is also investing in traditional media including radio in selected markets.
Harison has reported a 40% increase in turnover for each of its three years of trading. In that time it has secured distribution at major travel retailers including Dufry, Lagardère Travel Retail, DFS, Dubai Duty Free, Aer Rianta International, Flemingo and King Power (Thailand).
The company partnered recently with The Moodie Davitt Report on a branded makeover of our home page. An interview with Harison CEO and Chief Brand Architect Shibu Thomas, conducted by Peter Marshall, founder of www.airportdynamics.tv and www.trunblocked.com, appears here
Source: The Moodie Davitt Report