How often do you see something new in travel retail? Many of today’s TR exclusives are repackaged or remodelled versions of items available on the domestic market.
Impulse is a powerful motivator to spend and with shoppers’ dwell time falling, products have to grab their attention. In that market, unique is better than special.
With Harison Chocolate, we have seen this work first-hand. The brand is a top seller with DFS at Abu Dhabi and is growing in key markets like Sharjah and Singapore. Building recognition is a challenge, but Harison’s ground-breaking multi-platform communication campaign has overcome that hurdle. So, when shoppers arrive and see something they have only ever hear of, it is good news for both the brand and the category as a whole.